For most guys, the closest thing to a psychic nutshot is hearing a woman he likes say this:

Look, you're a REALLY nice guy, but I just don't feel that way about you.

In fact, if you have ever been rejected by a woman while still being called a "Nice Guy," these three things usually happen:

  • You get SO angry because you thought you were doing everything right
  • You wonder what is wrong with women when they can't appreciate a Nice Guy
  • You consider acting like a total asshole because it seems like that's what women want.

If you've ever thought like this, you're not alone.

So, if you want more success with women, you just have to turn yourself into a Bad Boy, right??


You can learn how to succeed like a Bad Boy even if you're not one, but becoming one is an altogether different story.

What is the problem with simply becoming a Bad Boy?

Simple. Bad Boys are called "bad" for a reason because sometimes, some part of them is broken.

What is the Real Bad Boy Attraction About?

You see a guy with tons of tattoos, a cool jacket, and he's smoking a Marlboro red atop his Harley.

Does that make him a Bad Boy?

Who knows? He might be a good guy or he might be a complete bag of dicks.

What does define a Bad Boy is how he treats women and how he sees himself deep down inside.

Yes you may have heard that women like Bad Boys because they're confident, exciting, and unpredictable.

Here's the part you rarely hear about:

A lot of women are unknowingly attracted to Bad Boys because they are disposable.

That is, when a woman just wants sex or a short-term fling, she might look to a Bad Boy because she secretly knows she'll have no future with him.

Women never talk about this but it's the same impulse that drives a guy to sleep with the sexually-aggressive girl who has a spectacular body and a "so-so" face.

Yes, he wants to sleep with her but does NOT see her as a girlfriend or a wife.

Also, some women are drawn to Bad Boys because they like the challenge of a "fixer-upper."

Weird how this works, huh?

In fact, when you look closer, most Bad Boys fit into one or more of these categories:

Broke Bad Boy

He doesn't do flowers, nice dinners, or gifts because, as he says, "that's not my style."

He never gives the impression that he'll be a good provider (or even contributor) in a relationship because, as he says, "I like to roll free."

He disappears for days at a time because he needs his "space."

What's the real reason he doesn't do all the normal things guys do when they like a woman?

He's always broke.

He needs his free time because he is always on the hustle. Always trying to figure out how to make money and pay his bills.

If you want to be like him, do the following:

  • Don't keep a regular job or steady gig
  • Don't pay your bills
  • When you can't afford to go out with a woman, make it seem like it's her fault

Note: Don't actually do this.

Emotionally-Damaged Bad Boy

He's been in love before and got hurt. He's been abandoned. He secretly mistrusts every woman he meets because he has mommy issues.

Deep down inside, he doesn't think he is good enough.

A good example of this type of Bad Boy is Jesse James - the famous ex-husband of Sandra Bullock.

Even though he cheated (repeatedly) on one of the most beautiful actresses in the world, he admitted that much of his actions came from feelings of unworthiness.

This is especially true when considering this quote from his interview with Howard Stern:

I married America's sweetheart, and she's one of the biggest stars in the world, but I'm still this f*cked up kid from Long Beach [CA]

If you want to be this type of Bad Boy, do the following:

  • Never see yourself as good enough for any woman you date
  • Assume that even if you get sex, she won't respect you as a man
  • Assume you will be "found out" and left, so ruin things ahead of schedule

Note: Don't actually do this.

Late Bloomer Bad Boy

He lost his virginity late in life. He hasn't slept with a lot of women. He has something to prove to his friends and himself.

This type of Bad Boy might be the worst one of all because many of these type of guys are former "Nice Guys."

The problem here is that this type of guy is always on the hunt and misses out on opportunities for a real, satisfying relationship with a quality woman.

A Late Bloomer Bad Boy will ultimately choose sporadic sex from several shallow, unfulfilling relationships over consistent sex with one good woman.

If you want to be like this kind of Bad Boy, do the following:

  • Feel bad thinking that you haven't slept with enough women
  • Compare yourself to other guys who claim to have had a lot of partners (even if they're lying)
  • Choose quantity over quality

Note: Don't actually do this.

What You Need to Remember

So, as you can see, the Nice Guy and Bad Boy categories are kind of ridiculous because of this fact:

Any guy might act like a Nice Guy or Bad Boy depending upon where he's at in his life and what he's looking for in women.

If you have goals and your life is somewhat stable, you might just be looking for an attractive, cool chick to have as a girlfriend. In this case, you might act like a Nice Guy.

If you are just out of a long-term relationship, you might be gun-shy about new relationships and act a little more like an elusive Bad Boy.

Still, at this point, you might be griping this:

Okay, I get it. REAL Bad Boys are messed up but they STILL get girls and Nice Guys like me don't! What the hell am I supposed to do?


Don't be a Bad Boy because that's not you.

Don't be a Nice Guy either.

Women mistake too much "niceness" for weakness and are turned off by it - especially in the very beginning.

Be this:

A Good Guy with a little bit of a Bad Boy side.

That's an easier change to accomplish and you'll cast a way wider net in the dating pool.

Most importantly, don't worry about the Bad Boys.

There will always be girls out there who love the Bad Boys. That will never change.

There will also always be women who want a good MAN (who has a few Bad Boy traits).

Enter: You.