Have you ever flipped through a copy of Motor Trend magazine and thought this?:

Wow. Nice ride. Now, I just need to save up three year's salary and I can buy it. Shit.

Or, have you ever checked out a copy of GQ, Esquire, or Details and felt bad about yourself afterward?

How about Men's Health or any other fitness magazine for men?

Do you remember how you felt after seeing a male model with ripped abs and some hot chick at his side?

I know how I used to feel when I saw this kind of thing.


I felt bad because I thought that I had to be like that guy to get that type of girl.

I felt bad because seeing jacked 'n ripped dudes made me soberly aware that I was far from being jacked 'n ripped.

I felt bad reading the style magazines because I didn't have a Rolex Submariner, a $3,500.00 bespoke suit, and $600 pair of Italian loafers because that's what women want men to wear, right?

Not exactly.

Why You Might Feel Bad

If you really think about it, the point of all magazines is to generate advertising revenue through content.

It's their basic business model that has worked for decades.

Of course, the content in most of these magazines is usually interesting, insightful, and well written.

Also, it's not the content that makes you feel bad, per se.

What usually makes you feel bad is the pictures and advertisements...if you let them.

You might have those same thoughts I had thinking "nothing I have is good enough" or "I'm not good enough."

Then, conveniently nearby is some book, pair of shoes, watch, workout supplement, or cologne that you need to have to get the girl.

Why You Shouldn't Feel Bad

Once you accept the fact that ads in men's magazines are motivated toward getting you to buy something, you'll be more clear on the following realities:

  • Advertisements are designed to play on your emotions and insecurities
  • Most women are not dating guys who are rich, ripped, and super fashionable
  • Those high-priced items in men's magazines are nice-to-haves not need-to-haves

I can honestly say that I don't feel bad when looking at fitness or style magazines.


Because, I can tell the difference between ad messages and reality.

Plus, I have met MANY guys who are confident and successful with very attractive women - and these guys were not rich and looked nothing like the male models in magazines

Let me go one step further here and ask you how you feel when you see spam emails.

What about a spam header that reads like this?:

Make your ladie smile all nite long!!!

You usually don't feel bad reading something like this, right?

Even if it's an ad for getting rich quickly, losing weight, or "increasing that certain part of a man's body" (as one ad says), you know it's just an ad to sell you something.

What's more interesting is that you don't feel bad looking at spam ads - not because they're poorly written and ridiculous, but because their agenda is clearly exposed.

If you approach men's magazines with the same mindset, you will feel a lot better about yourself.

Now, if you STILL feel bad looking at men's magazines, remember these ideas:

  • Most fitness mags show PROFESSIONAL models who diet down and cut water weight before a shoot (i.e., their "walk around" weight and look is different)
  • Most women are MORE attracted to a funny, interesting guy with NO watch versus a humorless bore wearing a Rolex
  • Having good style or being in shape does NOT mean you have to spend a lot of money

Their Real Value

Notice how I never said that men's magazines are evil?

Honestly, I have a few subscriptions to men's magazines and I read them regularly.

Here's what I get out of them:

  • Fresh ideas for combining clothes, shoes, and accessories
  • Inspirational stories from other men
  • Workout and diet tips plus tricks for staying motivated
  • Grooming and general health ideas
  • Interesting conversational topics

So, if you look at men's magazines for inspiration or knowledge, they can actually add something to your life.

Can you copy an outfit you see without having to spend a fortune on the actual items listed?


Can you learn from an article on skin care or shaving without having to spend a fortune on the items mentioned?


Can you get workout inspiration from seeing other in-shape dudes without having to join a gym whose monthly cost is more than your car payment?


Don't Be Like Jeff

I have this friend "Jeff" who is decent-looking and very intelligent.

He is also consistently unsuccessful with women.

He's not bad in the way that women won't talk to him. They just won't date him. Why?

Because, Jeff dresses like crap.

His shirts are too baggy. His pants hang too low. His shoes? Just plain sad.

His whole sense of style can be summed up with this phrase:

1980's Suburban Dad.

So, I once told Jeff to check out a particular men's magazine if he wanted to improve his style a bit.

This was Jeff's dismissive response:

No thanks. That magazine is gay.

The last time I heard from him, Jeff was getting dumped by a woman 10 years older and 10 lbs. heavier than he was. Not good.

Lesson? Don't be like Jeff.

If you can open your mind to ideas and information that help you look your best, you'll have an advantage over guys who don't.

Just ignore the silly ads, learn what you can, and never feel bad.

If you do this, you'll blow past all the Jeffs of the world and get the girl - and there's nothing "gay" about that.