About Jimmy


Okay, I know what you're thinking and it's probably something like this:

Great. Here's another one of these 'dating experts' who thinks he has all the answers. Gimme a freakin' break!

If you're thinking that right now, no problem. I get it. I really do.

Now, while I DON'T have all the answers (who does, right?), I do have an area of expertise that's pretty useful if you're a single guy.

That is, I'm an expert at...screwing up with women.

Yes, I've made every mistake possible and I've seen my friends make every mistake possible too.

Did I learn from my mistakes and those of others?

You betcha.

Did I have a big turnaround where dating attractive women became pretty easy?

Oh yeah.

Now, keep reading to learn more...

The Basic Question

More than a decade ago, I asked myself this question a lot of single guys ask themselves when they are meeting people and dating:

Are women not responding to me because I'm doing something wrong or am I just ugly??

As it turns out, I'm not ugly :)

Of course, when you're a single dude and things are not happening for you in the dating department, it's normal to have all kinds of crazy thoughts.

Did things eventually turn around for me?

Of course, but it wasn't until I asked this basic question:

What kinds of things can I change up to have more confidence, more awareness, and more success with the kinds of women I really want?

Once I asked THAT basic question, something weird happened...


"Super Joe" Type Guys

Once I asked the basic question, I started to run into Average Joe type guys who were extremely confident with very attractive women.

None of these guys were super good looking or successful, but things were just easier for them.

They just knew what they were doing with women.

I'm talking about those guys you see with a beautiful woman and you think:

How did THAT guy get her?? He's gotta be rich or something...or maybe he's just packing some SERIOUS equipment.

Now, once I got to know these "Super Joe" type guys, I understood their secret to success with women had nothing to do with looks, money, or what they were "packing."

These guys were successful because of something much simpler...


A Study in Contrasts

After spending years with regular guys who are great with women, did I "crack the code" on women?

Did I find some secret formula for dating supermodels - even if you're broke, toothless, and you live in a van down by the river?

No. Hell no.

My big Aha Moment came much more subtly after comparing the "Super Joe" type guys to buddies of mine who weren't so good with women.

My friends who weren't good with women were intelligent yet stubborn.

They'd have very specific theories about "what women want."

Then, after a rejection, they'd complain how "most beautiful women are gold-diggers, or shallow, or just plain dumb."

They would overanalyze.

They would fumble around.

They would settle for whoever they could get.

That's when I had this Aha Moment thought:

Oh! So, being great with attractive women is more about what you DON'T do. Now I get it...

Then, from a VERY long and specific list of don't-do's, this program was born.

So, just like the Rich Dad, Poor Dad (Kiyosaki) or the Eat This, Not That! (Zinczenko) series, this program is the same study of contrasts and in a subject area just as important as your money or health.


"We all know that meeting people and dating can be a bit of a minefield, but, if you REALLY learn where all those danger spots are - and how to navigate around them - sometimes that's all you need to get the girl."

- Jimmy Nickel, Reboundy Creator


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